Benecol products launched in the Philippines
Benecol products launched in the Philippines
Benecol-tuotteet Filippiinien markkinoille
keskiviikko 23. lokakuuta 2013
2nd working day at Lemminkäinenkatu 23rd of october 2013
Working day at Lemminkäinenkatu:
Today we (Elisa, Marko, Mia, Sara, Elina and Lisa) were gathering some information and ideas about the Raisio Group. The main topics we were discussing about were Raisio's competitors, strategy, vision and values, organisations, customoers, products and corporate identity. With those topics we created a mind map listing all the thoughts that came to our mind (See photo below).
To get more details about all the topics, each group member will concentrate on one topic as part of an invidual homework and will post in on this blog.
Strategy: Marko
Vision and values: Elisa
Organisations: Mia
Corporate identity: Lisa
Customers (B2B): Ida-Sofia
Customer (B2C): Sara
Competitors: Elina
Later on Timo, our supervisor, gave us instructions to more focus on Raisio's health creating products and spreading ideas.
So below we've listed some products which we consider as health creating.
lauantai 19. lokakuuta 2013
Information about our company
Our client for this course is Raisio Group. In this post each group member will gather information about our client company.
Lisa:
-Have you heard about the company before? --> no
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you? /
-What information could you find out about the company so far?
--> Raisio Group has plenty of different brands: Benecol, Benemilk, Elovena, Honey Monster, Nordic, Provena, Harvest, Turino....etc..;
the key market areas are Finland, the UK, Sweden, Russia, Ukraine, Poland, Estonia and the Czech Republic;
it is a Finnish company that has been established in 1939
Marko:
-Have you heard about the company before?
- Yes.
-If you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you?
- I don't know it well enough to answer.
-What information could you find out about the company so far?
-it's an large company and its operations has been divided in two parts: Raisiobrand and Raisoagro. Raisio has some famous products just as Benecol and Elovena.
Elina:
-Have you heard about the company before? Yes
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you? I have actually no idea of Raisio's image, I don't have an opinion. But that what I have s slightly positive.
-What information could you find out about the company so far?
It's a large finnish company which focuses on making cereal products and animal feeds and engages in life-sciences. The most famous product is Benecol which lowers cholesterol.
Mia:
-Have you heard about the company before?
At first I thought that I hadn'theard Raisio Group, but when I started browsing their website, I realized that I had heard of their brands (like Elovena).
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you?
I haven't really thought about their image.
-What information could you find out about the company so far?
Their vision is to be a forerunner in ecological and healthy snacks with leading brands as well as an active developer of sustainablefood chain.
Raisio’s best-known brands are Benecol, Honey Monster, Elovena, Fox’s, Dormen, Juicee Gummee and Nordic.
Sara:
-Have you heard about the company before?
Yes!
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you?
I would say so. I am not sure why... I am from Naantali and Raisio and its big factory is very near.
I have tried their products also.
-What information could you find out about the company so far?
Something from their own website and from wikipedia...
Elisa:
-Have you heard about the company before?
Raisio Group is a well-known Finnish company and I knew it beforehand. Raisio has many brands, but for me the best known brands are Benecol, Elovena and Sunnuntai. I also knew about the other division of Raisio: Raisioagro.
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you?
Raisio’s image is strong and I think that the company has really good reputation in Finland.
-What information could you find out about the company so far?
Raisio’s operations are divided into two divisions: Brands and Raisioagro.
Raisio brands
Raisio’s Brands Division is further divided into two units: consumer brands and licensed brands.
"Consumer brands unit includes all food operations in the Western, Northern and Eastern European market areas. Licensed brands unit includes Benecol and the IPR of the new Benemilk feed innovation. Raisio’s recognised food brands are Benecol, Elovena, Honey Monster, Sunnuntai, Harvest Cheweee and Nordic while Fox’s, Poppets and Juicee Gummee are the company’s best-known confectionery brands" (1).
Raisioagro
"Raisioagro Division includes feeds, grain trade, protein meals and vegetable oils, farming supplies and bioenergy. Raisioagro’s service concept covers the farm needs for feeds, fertilisers and seeds as well as production supplies. Raisioagro is also known for its expertise in animal nutrition and farming. Finland is Raisioagro’s largest market area." The key export market for fish and farm feeds is Northwest Russia (2).
Lisa:
-Have you heard about the company before? --> no
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you? /
-What information could you find out about the company so far?
--> Raisio Group has plenty of different brands: Benecol, Benemilk, Elovena, Honey Monster, Nordic, Provena, Harvest, Turino....etc..;
the key market areas are Finland, the UK, Sweden, Russia, Ukraine, Poland, Estonia and the Czech Republic;
it is a Finnish company that has been established in 1939
Marko:
-Have you heard about the company before?
- Yes.
-If you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you?
- I don't know it well enough to answer.
-What information could you find out about the company so far?
-it's an large company and its operations has been divided in two parts: Raisiobrand and Raisoagro. Raisio has some famous products just as Benecol and Elovena.
Elina:
-Have you heard about the company before? Yes
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you? I have actually no idea of Raisio's image, I don't have an opinion. But that what I have s slightly positive.
-What information could you find out about the company so far?
It's a large finnish company which focuses on making cereal products and animal feeds and engages in life-sciences. The most famous product is Benecol which lowers cholesterol.
Mia:
-Have you heard about the company before?
At first I thought that I hadn'theard Raisio Group, but when I started browsing their website, I realized that I had heard of their brands (like Elovena).
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you?
I haven't really thought about their image.
-What information could you find out about the company so far?
Their vision is to be a forerunner in ecological and healthy snacks with leading brands as well as an active developer of sustainablefood chain.
Raisio’s best-known brands are Benecol, Honey Monster, Elovena, Fox’s, Dormen, Juicee Gummee and Nordic.
Sara:
-Have you heard about the company before?
Yes!
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you?
I would say so. I am not sure why... I am from Naantali and Raisio and its big factory is very near.
I have tried their products also.
-What information could you find out about the company so far?
Something from their own website and from wikipedia...
Elisa:
-Have you heard about the company before?
Raisio Group is a well-known Finnish company and I knew it beforehand. Raisio has many brands, but for me the best known brands are Benecol, Elovena and Sunnuntai. I also knew about the other division of Raisio: Raisioagro.
-if you've heard about the company before, what do you think about Raisio's image, has it a high reputation for you?
Raisio’s image is strong and I think that the company has really good reputation in Finland.
-What information could you find out about the company so far?
Raisio’s operations are divided into two divisions: Brands and Raisioagro.
Raisio brands
Raisio’s Brands Division is further divided into two units: consumer brands and licensed brands.
"Consumer brands unit includes all food operations in the Western, Northern and Eastern European market areas. Licensed brands unit includes Benecol and the IPR of the new Benemilk feed innovation. Raisio’s recognised food brands are Benecol, Elovena, Honey Monster, Sunnuntai, Harvest Cheweee and Nordic while Fox’s, Poppets and Juicee Gummee are the company’s best-known confectionery brands" (1).
Raisioagro
"Raisioagro Division includes feeds, grain trade, protein meals and vegetable oils, farming supplies and bioenergy. Raisioagro’s service concept covers the farm needs for feeds, fertilisers and seeds as well as production supplies. Raisioagro is also known for its expertise in animal nutrition and farming. Finland is Raisioagro’s largest market area." The key export market for fish and farm feeds is Northwest Russia (2).
References:
1) http://www.raisio.com/www/page/8246
2) http://www.raisio.com/www/page/8249
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