Action plan

One of the tasks at todays training session was, to build an action plan on what steps we have to do until the archipelago excursion in order to bring our project forward.
Well, here it is:


1. What knowledge do we still need and where can we find it?
--> We need to gain a deeper insight into Raisio's previous/existing marketing activities.

2. What skills do we need?

-->be creative, use our imagination, be innovative, be diligent, hone our team/social skills, use our communication skills, be open minded

3. What actions do we need to make?
--> see #1, do more blog posts, benchmarking, discover new ways of modern media marketing and communication

4. What media should we know how to operate?

--> Facebook, YouTube

5. Who are the key persons needed to make it happen?
--> each of our team members and the team as a whole, people responsible for Raisio's marketing activities

6. What kind of message is needed to make it sticks in the minds of target groups?

--> be unique, be brave, be surprising, arise strong emotions in people's minds, engage customers to be an active part of Raiso